The Team

Meet the Frockers:


RfR Lisa

Lisa Delorme

Co-Founder and CEO

lisa@rentfrockrepeat.com

Lisa Delorme’s sales career began when she was just seven years old – selling chocolate covered almonds in an effort to raise funds for her bowling team. After completing her B.A. in English at Carleton University, the young and ambitious professional worked for over two decades at some of the world’s largest corporations including Coca-Cola and Xerox. For three years, Lisa served as President at the Art Institute of Toronto (AiTO), recognized in the industry for its prestigious Fashion Design, Fashion Marketing, and Merchandising programs. She also spent four years as Vice President at AiTO’s parent company, Education Management Corporation. Through her vast experience, Lisa gained the insights and experience to lead marketing, sales, and P&L responsibilities at one of Canada’s most promising new e-commerce businesses, Rent frock Repeat. Lisa relishes this opportunity to turn the retail model on its head and lead the sharing economy while ensuring women across Canada of any age, race, or economic status have the opportunity to enjoy luxury while reducing their fashion carbon-footprint.

Lisa’s favourite RfR dress: Theia Silver Blonde Beaded Gown


RfR KristyKristy Wieber

Co-Founder and President

kristy@rentfrockrepeat.com

For as long as Kristy Wieber can remember, she yearned for a career that would ignite her passions for art and fashion. Throughout her studies in Fashion Merchandising at Clark College in Vancouver, WA, Kristy would also draw and paint. Fascinated by cosmetics and the way in which it could transform any woman, Kristy worked with leading cosmetics brands in the U.S. and Canada, including Clinique, Prescriptives, Stila, and Philosophy for over fifteen years. Throughout her experience in the cosmetics industry, as both a makeup artist and manager, Kristy oversaw event planning, inventory control, sales strategies, team building and training.

Relocating to Canada in 2003, Kristy shifted gears and transferred into Executive Recruiting. With a creative hunger that wouldn’t die down, she took a position with The Art Institute of Toronto. Shortly after, she was recruited by the marketing firm that did all the school’s campaigns, Big Clic Inc. Here, she oversaw SEO, SEM, PPC, direct mail and email campaigns, lead generation, conversion, user experience and account management.

With over 3 years of experience in marketing and account management, 15 years of sales management experience, 10 of those years specific to retail, she was ready to start something that would bring together her talents and be part of the sharing economy at the same time.  Along with her business partner, Rent frock Repeat came to life, allowing women all across Canada to RENT a new designer dress for a fraction of the retail cost.  Becoming an entrepreneur to a collaborative consumption business that disrupts the retail norm has taught Kristy countless new skills and lessons and gives her a chance to make an impact on women, the environment and the retail landscape.

Kristy’s favourite RfR dress: ML Monique Lhuillier V-Neck Green Floral Gown


Sandy Silva Headshot

Sandy Silva

Chief Merchant

sandy@rentfrockrepeat.com

Sandy thought she was going to become a lawyer – she has a BA in Economics and a BA in Political Science from Wilfrid Laurier University. She then decided to “do something else” for awhile and never looked back. She’s worked in the buying offices at HBC and Sporting Life, and on the wholesale selling side at Tommy Hilfiger and Jones Apparel Group. Most recently, she worked at the NPD Group as their head of Fashion and Prestige Beauty and Industry Analyst where she often spoke at associations and media about trends in both industries.


Melanie Hoefs Community Manager HeadshotMelanie Hoefs

Community Manager

melanie@rentfrockrepeat.com

Melanie has been passionate about Fashion for as long as she can remember, starting at the age of five, when she asked her mom for the latest prom issue of Teen Vogue as her birthday gift.

During her studies at Humber College in the Fashion Arts program, she became fascinated with colour theory and digital marketing. Throughout College, she interned for Rivini as a Designer Assistant. Upon graduation, she interned at Rent frock Repeat and was promoted to Social Media Coordinator. After one year with RfR, she shifted industries to expand her career in social media, and took on the role of Account Manager at a food marketing agency, Branding and Buzzing. After 2 years, Melanie realized how much she missed the Fashion world and came back to the Rent frock Repeat tribe as their Community Manager.

Melanie’s favourite RfR dress: Aidan Mattox Pink Chablis Beaded Gown


Catherine Butler Headshot

Catherine Butler

Stylist – Toronto

catherine@rentfrockrepeat.com

Catherine loves being part of the amazing Rent Frock Repeat team and being surrounded by fabulous designer frocks on a daily basis! She has been working in retail for over 23 years and most recently worked at Kleinfeld Bridal Salon in Toronto.

Catherine also has a passion for mid-century vintage jewellery and is a designer in her own right. Her handmade jewellery collection sells online through Etsy.

Catherine’s favourite RfR dress: Phoebe by Kay Unger Robin’s Egg Midi Dress

 


Sasha Codrington

Stylist – Toronto

sasha@rentfrockrepeat.com

Sasha has a flair for working with refined lines and organic structures, which helps her create sophisticated looks when she styles. Sasha is currently cultivating her fashion knowledge studying Fashion Communication at Ryerson University. This will provide theory behind her well-defined style and further develop her creative vision. On the side, she collects shoes… far too many shoes.

Sasha’s favourite RfR dress: Nha Khanh Black and White Floral Graffiti Print Top and Skirt Set


Chelsea Trudel

Stylist & Event Coordinator

chelsea@rentfrockrepeat.com

Since the age of 4 years old, Chelsea has always been a creative junkie! Her mother would find her in her own little corner making clothing out of paper. At the age of 17 years old, Chelsea decided to leave her small town to pursue her dreams and move to Toronto to attend the Fashion Arts Program at Humber College. She graduated with an Honors Diploma and Event Planning Certificate. During her College Career, Chelsea took on many Event Planning projects at the school and accepted a position as a Sales Specialist for MaxMara within Holt Renfrew. From there, she moved on with her extensive knowledge in fashion and focus her attention towards a new role at Burberry Ltd. as the Accessories Department Specialist. After 2 years, she was ready for a new challenge! She received her dream role at Tiffany & Co. as a Sales Professional, where she was able to use her hunger for style and creativity in the world of jewelry. Four years ago, Chelsea walked into Rent frock Repeat with the aspiration to be one of their stylists! Since then, she continued her education in Image Consulting and has partaken in an Event Coordinator position where she is able to speak at Events and share her love for the company! Chelsea’s passions are creativity, style, and fitness. In her spare time, you bet she is still using her creative skills towards drawing, painting, jewellery making, and her new interest in ceramics!

Chelsea’s favourite RfR dress: Catherine Deane Venetian Red Silk and Lace Cocktail Dress


Julia Cork

Stylist – Toronto

julia@rentfrockrepeat.com

Julia Cork is a Canadian fashion designer and stylist who recently graduated from the Fashion Institute of Technology in New York City. During her studies, Julia specialized in Bridal Design and Evening Wear, and graduated with an Associate’s Degree of Applied Sciences and a Bachelor of Fine Arts with a minor in Art History.

Julia has been a part of the Fashion and Bridal Industry for seven years and has debuted her own collection at various fashion events, including FIT’s Future of Fashion Show, The Neiman Marcus Showcase and The Fusion Fashion Show. Upon graduating, Julia worked as the Bridal Workroom Coordinator at Vera Wang and then as Assistant designer of Evening wear and Bridal at Paula Varsalona. Julia recently moved back to Toronto to pursue her dream of creating her own bridal fashion line.

Julia’s love and passion for design allow her to style her clients with a chic, modern and feminine flair.

Julia’s favourite RfR dress: LMS Royal Blue Off-Shoulder Petal Detail Gown


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