With Earth Day just a few days away, there’s no better time to start thinking about the environment. While eco-friendly choices should be practiced all year round, Earth Day is a friendly reminder to kick our eco-mindsets into high gear.

What it means to be eco-conscious has shifted over the years. What used to be a conversation focused mainly on “Reduce, Reuse, Recycle” (still important, by the way) has evolved greatly since the birth of the sharing economy.

UBERCollaborative consumption, by definition, refers to a massive shift in perspective in the minds of today’s modern-day consumer. These days, conscious consumers value access to goods and services over ownership. A new form of recycling.

This growing trend has bred an entire wave of collaborative businesses. Uber has become a popular way to get around while emitting fewer carbon emissions into the atmosphere. AirBnB allows home-owners to rent out their living spaces to those in need of accommodations across in the world. SwapSity lets members swap anything they want with other members, putting fewer unused and discarded items into landfills across Canada.

These newfangled businesses have opened up the world’s long overdue untapped resource: sharing.

airbSharing used to be a taboo word. Everybody wanted ownership of everything they paid for. But today, as
our worlds become governed by Tweets and Instagrams where even our thoughts are constantly shared, we’ve taken a different view. Time Magazine named collaborative consumption as one of their top 10 ideas that will change the world.

One of the most lucrative and practical sharing businesses is the fashion industry. Each year, new trends emerge just to watch old trends fade away. Anyone who remembers the ’80s knows what we mean. As one of the fastest-paced industries on the planet, fashion has a tendency to come and go, then come back again. And with that, bore the idea for Rent frock Repeat.

As fashion-forward ladies themselves, RfR founders Lisa Delorme and Kristy Wieber found themselves constantly buying new dresses for weddings and events, and subsequently always throwing dresses away. After discovering no alternative options in Canada, the duo stepped into the sharing economy and never looked back.

Earth Day

Rent frock Repeat co-founders Lisa Delorme and Kristy Wieber. (Image: cbc.ca)

Following their mantra “Less stuff, more life,” Lisa and Kristy created a business that allows women to rent designer dresses at a fraction of the cost. After a free online or in-store consultation and fitting, women can rent their frock of choice for events and functions. Once they’re done, they send the dresses back to Rent frock Repeat to be dry-cleaned and rented again by the next customer.

Earth Day also marks the beginning of wedding season. June and August make up the majority of wedding dates across North America. With the warmer months on our doorsteps, there’s no time like the present to consider eco-friendly fashion alternatives.

Earth Day 2015 is Wednesday, April 22nd. Take this day to examine and consider your eco footprint. Your planet (and your closet) will thank you.

Like the concept of sharing? Share this post on social media with the hashtag #EarthDay2015 and join the conversation.