RfR Co Founder and President Kristy Wieber

Kristy Wieber is the Co-Founder and President at Rent frock Repeat (RfR), an ecommerce collaborative consumption company that allows women all across Canada to RENT designer dresses instead of buying them

Before starting RfR, Kristy spent over 3 years as a VP in marketing and account management, 15 years in retail sales and management and worked as an Executive Recruiter for 3 years.

In March 2010, Kristy and her Co-Founder, Lisa Owen (previously Delorme), were invited to attend a wedding. Neither wanted to spend money on another dress that would be worn once then subsequently sit in their closet collecting dust. Determined to make sure no Canadian woman found herself in the same dilemma, Kristy and Lisa founded Rent frock Repeat in August of 2010.

As Co-Founder of a start-up, Kristy has to wear many hats at the same time, touching on all areas of the business, but her main areas of focus are operations, marketing, sales, human resources, and technology in addition to overall growth and leadership. Kristy has spoken at such events such as the W100 Idea Exchange, Retail Council of Canada’s MySTORE, MySTORY, Rotman’s Women’s Leadership Symposium, Girls in Tech, Emerge Conference, Rotman’s Women’s Leadership Symposium and more.

The Search for Startup Employees: How to Tailor Your Resume to Stand Out at a Startup.

You’ve made the decision to work at a startup. If you are still weighing the pros and cons, start here. Maybe you are fresh out of school or are making a big career change after being in a different industry for many years. Either way, there are some things you can do so you rise above the rest of the cookie-cutter cover letters and resumes. Here’s what we look for when we are hiring for RfR.

#1. You put some effort into your cover letter and resume. Trust me, employers know when you are using the exact same cover letter and resume for each job you apply for. Tailoring both of these documents to the company and the role show me that you care enough to put some effort into it. Which makes me think you’ll care about our company. Below is an actual resume (I removed the name at the top, but I promise, this is the entire thing) I received and if this is the amount of effort you’re putting into your resume, then it’s obvious you aren’t going to put any effort into your role at our company.

Example of a bad resume

#2. You provide measurable results. If you’re going to say that you are an accomplished salesperson, logistics associate, community manager or anything else, then prove it. Did you go above your sales goal? AWESOME! Good for you! But, I’m going to ask you what your goal was, how much you went over it and how you did it. As a startup we need people who can hit the ground running or at least can prove that they are quick to learn. If you can’t show me those things on your resume, you may not get the chance to be asked.

cat humour resume

#3. Show some personality. Results, skills and experience are great. But many times it comes down to your personality.  Beyond your work history, who are you? Do you have a blog on the side, love skydiving, needlepoint, or roller derby? I want  to know that. We work really hard and have high expectations, but we also want to be able to stop and laugh, have fun and  find joy in the craziness. In our job postings, we list the following as just a few of the qualities we are looking for:

  • Loves dogs and have the ability to master some type of chocolate dessert
  • Is willing to participate in spontaneous dance parties
  • Is generally awesome

We’re basically giving you an invite to be a little quirky. If you haven’t infused your cover letter or resume with a reference to one of these qualities, I’m going to wonder if you even read the job description.

#4. Miscellaneous stuff counts. Do you belong to a Meetup Group, student organization, association or club? Did you attend a conference, volunteer or participate in a competition? This shows that you are passionate, driven and want to be involved – all things necessary to succeed in a startup atmosphere.


#5. DO worry about the little things. I’m not so concerned if your resume format isn’t the most on-trend design, but if you have grammar and spelling mistakes, confusing date ranges, awkward writing, or if the job posting says “Include a cover letter” and you don’t then you probably aren’t going to get an interview. Although I think this applies to any industry, for our startup environment, it’s about having an eye for detail and simply having consideration for something. We want to know that you do things with PURPOSE.

So, now that you’ve got the resume part figured out, what do you need to know when it comes time for your startup interview? Check back in a bit for the third and final chapter in this blog series, “The Search for Startup Employees, Part Three: The Interview”.